Management review
Three design concepts for the new NetNautix website
Each concept is a working, responsive website with the same eight pages and the same content model. They differ in visual language, tone and emphasis. Open each one, click through the navigation and try it on your phone. Then choose a direction to refine.
Concepts
Concept 1
Enterprise Corporate
A premium, light consulting aesthetic. Serif headlines, navy and refined blue, generous whitespace and trust-first content ordering.
- Palette
- Navy #0b1f3aBlue #1f5fd1Sky #eaf1fbMist #f5f8fc
- Typography
- Source Serif 4 · Inter
- Best for
- CEOs, CTOs and procurement at established enterprises
Strengths
- + Most familiar to enterprise procurement
- + Lowest visual risk
- + Easy to extend with new pages
Trade-offs
- − Less distinctive
- − AI story is present but secondary
Concept 2
AI & Innovation
A dark, technical interface with blue to violet gradients, abstract network visuals and light motion. AI is front and centre, grounded in engineering.
- Palette
- Night #070b16Blue #4f8bffViolet #8b6cffCyan #3fd0e8
- Typography
- Space Grotesk · Inter · JetBrains Mono
- Best for
- CTOs, startups and buyers evaluating AI capability
Strengths
- + Strongest innovation signal
- + Interactive technology explorer
- + Appeals to product companies and startups
Trade-offs
- − Relies on AI claims that still need validation
- − Dark UI is less conservative for some buyers
Concept 3
Modern Engineering Studio
An editorial engineering-studio look. Oversized grotesque type, warm paper neutrals, a signal-orange accent, code and architecture details.
- Palette
- Paper #f5f3eeInk #121212Signal #e5531aMoss #2f5d50
- Typography
- Bricolage Grotesque · Instrument Sans · JetBrains Mono
- Best for
- Technical decision-makers, scale-ups and engineering talent
Strengths
- + Most memorable and contemporary
- + Strong process and engineering storytelling
- + Attractive to engineering candidates
Trade-offs
- − Bold type needs disciplined copy lengths
- − Less 'corporate' for conservative buyers
Side-by-side comparison
| Criterion | 1. Enterprise Corporate | 2. AI & Innovation | 3. Modern Engineering Studio |
|---|---|---|---|
| Tone | Trustworthy, established | Innovative, technical | Confident, crafted |
| Lead message | Engineering partner | Practical AI + engineering | Software that keeps working |
| Visual risk | Low | Medium | Medium |
| AI emphasis | Supporting section | Primary story | Honest ledger |
| Interactivity | Hover states | Tabs, animated network | Ticker, code panel |
| Content load | Moderate | Moderate | Needs tight copy |
| Build effort to finalise | Lowest | Medium | Medium |
How to review
What to evaluate
- Does the first screen say clearly what NetNautix does?
- Would a CTO or procurement lead trust this company?
- Is the AI story credible without overstating it?
- Does it reflect how you want NetNautix to be seen in 2–3 years?
● R-xx◇ R-xx
Editorial review markers
Small tags next to text mark claims that need confirmation. Diamonds (◇) mark prospective AI offerings. Hover to see why. Use the bar at the top of each concept to hide them.
29 items to review · 3 prospective · 2 legal
Supporting documents
docs/design-comparison.md: design trade-offsdocs/content-review.md: claims to confirmdocs/handoff.md: notes for the web team
In the project repository.
Content is shared across all concepts. NetNautix designs, builds, tests and modernises web, mobile and enterprise software for businesses worldwide. Engineering teams from Pune, India. Facts were taken from the current public website where available. Everything else is draft copy for approval.